The difference between User Interface Design (UI Design) and User Experience Design (UX Design)

Whenever we hear the words UX and UI we often assume that they resemble the same thing more or less. However, it is not the truth. In actuality, both UX and UI are different terms and are involved with different industry principals. Often when asked about a UI skillset, employers often assume that the candidate may also have the technical acumen of UX design as well. Such demands are outrageous as UX and UI design, though quite similar are largely contrasting.

UX and UI design are principally different

First, let us note the most basic difference between them, the spelling; just kidding. The UI is a process of designing the visual interface between the user and the system. UI focuses more on the way a user will interact with the system. While UI is more focused on the look and the feel of the interface, the UX is all about the interaction of a user with the system. Fundamentally same on a level, UI and UX both stand apart as elements focusing on separate functionalities. UX designers are more concerned about the ease and simplicity with which users interact with the system.

Usefulness vs attractiveness

While the primary focus of a UI design to make things easy and effective for a user, it still doesn’t concern itself with the method a user might choose to interact with the system. Being able to understand the system and to actually interact with it are two separate tasks completely. UX designer performs enhanced analysis, understand user profiles, proactively search for problems that a user might experience while interacting with the system and develop solutions based on this research to improve the quality of interaction with the system. On the other hand, UI design is about looking aesthetic and stunning so to immerse the user.

User Goals and Emotional Connect

UX is focused on the making user interaction efficient, so to help a user make use of the system in the most optimal way. But what UX lacks is the emotional connect a user feels towards the system. Meanwhile, UI design is implemented to engage the user and establish a connection encaptivating the user.

First vs Second

It is a misconception that UI design is the first step towards designing and implementing a system. UX is a pivotal element and is always implemented first and then comes UI design. UX is an upcoming field which has garnered attention and popularity. It is increasingly becoming important to deploy UX design for an enrich feel and user of a system. Combining UX and UI can be more efficient and ensures the right balance of system utilization and feel. But depending on the expert and the path towards developing a system, the design ideologies may also differ.

Cross platforms vs Interface dependent

The ideology behind User Experience Design enables it to be deployed across the various products and interfaces to be used by the same target audience. The actual implementation may differ, but principally it does remain the same. That is one of the biggest advantages of UX design. On the other hand, User Interface Design is platform and interface dependent. Also, major changes are involved when you are implementing a UI design across platforms because uniqueness and creativity are the pillars driving UI design.

Even though UX and UI design are quite different, they both remain quintessential to the success of any system. Therefore, it is always preferable to use them together to elevate the look and the feel of the system.

5 Reasons Why You Should Invest in Digital Advertising

With the ongoing competitive market, it is essential to bring the business to the next level of success. One of the best methods to do that is to go digital. Digital marketing today is the best way to promote business and gain profits out of it. The traditional methods involved in marketing are now not enough for the 21st century business that’s always connected to the digital world and ever changing. Digital advertising makes sure to put the brand of the producer always in front of the customer to ensure maximum engagement of the consumer.

What is digital marketing?

Digital marketing is a method of marketing where a combination of Search Engine Optimisation (SEO), Pay-Per-Click (PPC), social media sharing and content marketing is performed. It is a rapidly growing and widely accepted technique of marketing by small, medium and large sized businesses.

It allows the consumer and the producer the access to real-time analytics and statistics of how a business is running and what all needs to be done to improve it. The best thing about it is that the data is transparent to all the people who wish to access it.

Why digital marketing?

Today with the fast paced world of the World Wide Web, traditional marketing methods lags out on the constant approach required to engage the consumers. Here are top 5 reason and benefits of digital marketing that will make you shift towards it if you haven’t!

• Online customers

  Studies have reported that more than 60% of the consumers today prefer to purchase products online, due to factors like a discount, low prices, and better options and less travelling. Online customers represent a major chunk of the clients nowadays.

• Cost effective

  Digitally advertising the business doesn’t create a hole in the pocket of the producers. All it needs is a good content, good internet connection and creative ideas to lure the customers towards the advertisement.

• Interaction with customers

  The main advantage of digital marketing is the direct connection with the customers in terms of pricing and discounts. There is one-on-one conversation with the customer with no third person involvement. The producer can directly interact with the customer through social media platforms like Facebook, Twitter or through the comments section which is available on the blogging site.

• Boon for small sized business

  Traditional advertising can side line the small sized and medium sized businesses that produce better quality products than the big brands. Their advertisements if traditionally produced are hardly witnessed by the customers resulting in low engagement of the consumers. Digital marketing benefits the producer here since they then share an equal platform with the big brand and leaves the choice to the consumer for the purchases.

• Reach is practically unlimited

  Digital strategies are now the preferred advertising method for many businesses as geographic boundary is no longer a constraint.

For a good experience and maximum gain out of digital marketing, it is advisable to consult a good and a reputed digital marketer that can help to get the maximum advantage of this method and expand the business rapidly. Achieve your projected ROI!

5 Reasons Why Content Marketing is Important to Your SEO Strategy

Undoubtedly, due to exhaustive competition in the market, the brands are looking for creative and new ways to engage their audience. From publishing blogs to sharing success stories on social media platform, all brands are coping up with the competition in one way or the other. The main focus is to keep the target audience engaging throughout. One of the smartest ways is to carry out promotion through content marketing.

Importance of content marketing

Today, when the consumer is well educated about his needs and purchases, it is important to understand that the message conveyed should be clear and crisp. This is because every product that is purchased be it a shampoo or a car, the consumer first does a small research and then concludes his choice. Today they want good content and description and old, traditional advertising methods do not work, which is true for all B2B and B2C customers.

A study has reported that more than 70% of the consumers prefer to know about the company rather than plainly believing on advertising.

Here are top 5 reasons why content marketing is important to your SEO strategy

1. Economical form of marketing

For content marketing, all you need is an internet connection, a work station and a mind full of ideas. You are good to go. Content marketing involves less of monetary investment and more time and effort of the content writer. When the content is good and appropriate, no matter what the consumer will be automatically attracted to the product.

2. Enhancement of brand image

The brand image of any business can be enhanced by sharing valuable and top quality content. It is said that content writing, marketing provides three times more led than any other form of content marketing. It also gives a sense of personal touch since the content created is true to the company and no other brand can create a similar one. Content marketing can either make or break the image of the brand hence it very important to curate content that’s true to the brand image and gives a personal touch for the audience.

3. Flexible to any type of industry

Content marketing is one such form of marketing that is applicable to any form of industry, offline or online. The power of it lies in the power of the internet that has access to almost all consumers in any part of the world. It has the power to provide profits to non-profits by sharing top quality content over social media. If planned and executed well, any industry can gain profits out of content marketing.

4. Excellent option for online business

Today when the world survives on the internet, content writing is best for people who wish to be independent from the middle men of the marketing domain. That leads to cost saving and better content since it comes from the producer directly.

5. Better lead generation:

As customers get impressed by the content, there increases the chance that they will be willing to leave their contact details expressing their desire to get to more content.

Why is content marketing important in social media?

The entire population of the Earth relies on social media now for purchasing and asking opinions about the products. Hence, engaging the content in social media domains is an excellent way to boost the business!

Don’t forget to track results in order to achieve better tomorrow!

Benefits of beet root juice for skin, hair and health

Beauty is in the eye of the beholder. While it may seem true, but it is also the attitude, which plays an important part. There are various natural elements which help attain a beautiful skin. However, a few things like beetroot can elevate your health, skin and hair. But be mindful of any allergies or side-effects of the same which may affect you.

Why You Should Have Beetroot Juice?

Acne and Pimple free skin

Very few people are aware that beetroot contains nutrients which can enhance your skin by reducing oil and acne. Regularly drinking dilute beetroot helps your skin ward off against agents causing oily skin thus, preventing pimples as well.

Blemish and dark spots

Another benefit of drinking beetroot juice is that you can get rid of dark spots and blemishes on your skin. However, you can also apply a blend of tomato and beetroot juice to remove blemishes of your skin. It is because beetroot is a natural blood purifier which can treat your skin and increase your hemoglobin.

Dark circles treatment

Stress and insomnia can lead to dark circles under your eyes. But it is absolutely easy to get rid of them if you want to apply beetroot juice. Regular application of beetroot juice around your eyes helps you get rid of those dark circles. If you are suffering from puffy eyes it will also help you feel relief.

Beautiful hair

Beetroot is an important ingredient which helps in smoothening your hair. It also gives a natural shine and glow to them. If you are suffering from hair fall or dry scalps, applying a mixture of beetroot juice and ginger juice with help to reduce the same.

Control Diabetes

Apart from skin and hair benefits, beetroot juice is an essential nutrient which offers multiple health benefits as well. It contains alpha-lipoic acid, which lowers glucose levels, resulting in an increase in insulin activity. Antioxidants in beetroot juice help alleviate stress-induced diabetics.

Cures Arthritis

Regular consumption of beetroot juice hinders arthritis by reducing calcium absorption. The high alkaline content of beetroot is responsible for the dissolution of calcium. This in return dissolves accumulated deposits of calcium around joints and tissues.

Combats Anemia

Beetroot contains high levels of mineral like phosphorous, magnesium, potassium, zinc, calcium and iodine. The high content of minerals and vitamins helps you increase hemoglobin thereby defending against anemia by increasing your hemoglobin levels.

Body cleanser

Beetroot juice mixed with cucumber juice plays a vital part for skin cleansing. It also cleans kidney and gallbladder eventually cleansing your body as well.

Protection against radical damage

Beetroot also contains quintessential betalains and phytonutrients to boost your health. Betalains are enriching antioxidants which help detoxify your body and reduce inflammation. The phytonutrients like betanin and vulgaxanthin fight off the radical damage caused to our body by toxins ingested from food and air.

Beetroot is an important vegetable with long-lasting skin and healthcare benefits. It is an enriching component for hair growth and fighting off hair woes. Thus, it should be consumed daily to enjoy a glowing skin, strong hair and better body functioning. Incorporate it into your diet. Enjoy healthy living!

5 Tips For Choosing The Right Web Hosting Company

Web hosting is the service that helps the organizations and individual executives to post the website or the web page on the internet. The web host or the web hosting service provider is the business that offers the technologies and the services required for the webpage to be seen on the internet. In the hosting, the websites are stored on special computers called the servers. When the internet users want to see the site, they have to type of website address or the domain name in the browser. The computer will be connecting the server and the webpages will be displayed through the browser.

Types of web hosting

There are various types of web hosting companies available in the market. Almost all such companies want that your website should be having a domain for hosting. If you are not having the perfect domain, the hosting company will help you to purchase one domain for you. Before you sign up for the right web hosting service for your company, it is very important that you first check what type of service you need, your budget and the services that the hosting company is offering you. There are 4 types of hosting service available, the website builders, the collocated hosting, shared hosting and the dedicated hosting.

1. Website builders- is the type of hosting that help the beginners who require to host the website, but they lack in the technical skills.
2. Shared hosting- it is the type of hosting where 2-3 website owners share a common hosting network. This reduces privacy
3. Dedicated hosting- in this type of hosting; only website is hosted in one single hosting. You have the total control on the website.
4. Collocated hosting- here, you will buy your own hosting service provider and you will get all the hosting facilities.

Key factors to consider when choosing web server software

There are various factors to choose your hosting service. Have a look below-

1. It should be affordable- The hosting service that you chose should be affordable
2. Control panel & user-interface- The hosting service should be having a good control panel and user interface
3. Email support- the hosting service that you use should have email support at the time of emergency
4. Technical support- the web hosting service that you are using should provide technical support to the users.
5. Focus areas- the hosting service that you use should provide services as per your needs on hosting.

Hosting the website for free

If you are having a tight budget and in the present time you do not want to spend money on the web hosting, then you can check out for the free web hosting add-ons and tools. Various free hosting tools will help you to host the site free. If you looking for “website for host my website free”, you can also take help of the Google.

Transfer your website from your computer to a web server what program would you need

If you want to know how to transfer the website from one web server to another, then you can check these steps.

1. Enable your Secure Shell (SSH) Access
2. Download the CLI / SSH Client Software
3. Login through the SSH To Your Existing Web Hosting Account
4. Start The Transfer

Thus, this article gives you detailed information about the web hosting, it’s types and factors to choose a web host and lots more. If you want to know more, keep on reading.

Explore 5 Best Hiking Trails in Europe: Pamper Yourself!

Hiking is not just a grand way to spend time with friends and family or to stay healthy, but it is an amazing way to see those places which aren't easily reachable any other way. If you were to drive in a car and admire the scenery, your outlook would be different than if you were to walk. Travelling on foot definitely lets you take in those sights and sounds which get missed otherwise.

Thrilling heights, overwhelming scenery, exigent landscapes—the world’s best hiking trails have something for everyone. And there’s no improved collection of trails than those that wend their approach through Europe, tracing practically every type of topography imaginable, from the fjords of Scandinavia to the peaks of the Alps. While many trails on the Continent are praiseworthy, this list contains only the most iconic, impressive, and attractive hikes. None of these routes are essentially easy to undertake, but the challenge is part of the fun.

Hiking is famous all over Europe. For people who love adventure, it may seem that the world is too small for them to surmount. Hiking is one of the most loved activities that a lot of people take pleasure in. Some people trek to lose weight. For others, it is their favourite pastime. For no matter why you engage in hiking, it may be favourable for you to know where to find some of the best hiking places in the world. There are many places that are adventure packed and from these places you would certainly appreciate the natural beauty of the world.

Hiking is not only one of the stress busters; it is also a great way to meet other people as well. The place where you want to hike depends on your budget and preference. If you have enough money to travel to other countries and try some of the great hiking sites then you may choose a place as per your preference. There are people who do not only focus on the activity while hiking but pay attention to the details around. For them, it is a worthwhile experience that comes after a long journey.

If you are a specialized climber or a fervent hiker, here are ten spots to consider. Some may not be as challenging as others, but all of them give the same breathtaking view.

5 Best Hiking Trails in Europe:

1. AMALFI COASTAL TRAIL, ITALY

   Far above the ground on the ridge-line about the steep cliffs multiple trails run the length of the peninsula. Weaving through the spectacular Dolomites mountain range, Alta Via 1 is like a "greatest hits". Enjoy the nature tour.

2. PLITVICE LAKES NATIONAL PARK, CROATIA

   With 16 lakes in order in a cascading waterfall, it’s no surprise that this park has become world-famous. The colours of the lakes change constantly from vibrant blues to deep green; based on the minerals and organisms in the water. Dozens of trails run all through the park..

3. CAMINO DE SANTIAGO PILGRIMAGE, SPAIN

   Running the length of northern Spain, this trail winds its way through villages and gently sloping Spanish countryside. There are numerous guest houses and roadside wine stands in the route. El Camino del Rey is Spain's most well-known long-distance hiking trail. There are quite a lot of starting points, but the last point is always Santiago de Compostela. This is a cathedral in northern Spain supposed to hold the remains of St. James. The most picturesque route, dubbed The French Way, begins in France, at the river town of Saint-Jean-Pied-de-Port situated five miles from the Spanish boundary, and crosses through the forceful Pyrenees into the hilly Galician countryside. With sufficient accommodations, villages, and restaurants, hikers don't need to carry much more than a daypack..

4. JUNGFRAU, SWITZERLAND

   Snowy peaks and bright green paddock, the Bernese Overland is packed with the whole lot from day hikes to multi-week adventures. The trails pass through the vibrant green foothills of the Swiss Alps, encompassing the desolate granite peaks of Eiger, Mönch, and Jungfrau. Look forward to seeing waterfalls, wildflower meadows, and glacier-carved mountains. Hikers base out of one of the region's relaxing alpine villages, like Mürren and Grindelwald. Enjoy your multi-day expeditions!.

5. PREIKESTOLEN, NORWAY

   The immensely admired site is a Scandinavian. The two-hour hike is a puff of air compared to the dizzying 2,000 foot drop from the plateau at the top. It's not the length of this hike that makes it epic, or even the terrain. It's the seclusion—and the fact that you're walking to the northernmost point of mainland Europe. North Cape (Nordkapp) is mistakenly attributed that honor, but there's a remote, rocky trail to the west that goes 5.6 miles further to Cape Knivskjellodden, the actual northernmost point. Bring camping gear and plan to spend the night at Knivskjellodden to maximize your time at this iconic destination. Then walk back the next morning.

   Besides there are Berchtesgaden National Park, Germany, Alsace Wine Route, France and many more. Explore 230 kilometers of hiking trails or ride a mountain bike and enjoy the Berchtesgaden National Park. It doesn't require any exhausting hiking. The landscape is largely characterized by large areas of rocks and detritus, alpine pastures and wooded areas covered with dwarf pines and alders.

   Keen on exploring the beauty of Europe? Experience the attractiveness of beaches and caves, sunrise and sunsets, hidden coves as well as anomalous shaped cliffs.

How to plan your trekking?

• Choose your starting point
• Choose the direction you will trek
• Keep a book and map to plan each day
• Inform refuges prior of any dietary preferences
• Reserve or not to reserve refuges

If you are a practised hiker, then these hiking trails should be on your list. Not only the tallest point on the continent attracts, but there are fairly easy mountains to scale. The excellent news is that on most of the hiking trails, you will not require any special equipment for the hike. You should, however, be careful about the altitude sickness that many people face can and which may even cause death. The most amazing part about a hike is that it takes you to reach the summit and as you walk; you come across the loveliness of different climatic zones such as grasslands, moderate forests and even glacial valleys.

Europe is diverse and rich in history, culture, outdoor activities and dazzling landscapes. Adventure opportunities can be found all through the continent. Today more and more people, particularly in Europe, are adopting hiking and trekking as a chief outdoor event.

The standard route undoubtedly has many variations, decide the one depending on your fitness level and sightseeing interests.

While a lot of sports activities and games need a special kit or training to get started, the hiking is comparatively much simpler and more useful than any other exercise. Anyone can put on a pair of shoes along with few essential gears and start moving into the woods for a little fresh air. This is what is called hiking. The surroundings, user-friendliness and diverse nature of hiking trails make this heart-healthy leisure; attractive for people of all ages, fitness levels and earnings. Furthermore, apart from few points, hiking and trekking don't require any special proficiency and skills.

Hiking or trekking maintains our body in good working condition as walking is really a good exercise. It enhances physical as well as mental health. The list of benefits from hiking and trekking is endless. Hiking is basically walking that is measured to be one of the ideal forms of exercise for your body. You can get an opening to spend some quality time together with the Mother Nature. It provides a mental health remedy as well.

Maybe you enjoy the excitement of great heights, perhaps it’s the stunning views or even the challenge of an arduous hike; whatever is the cause for your love of walking, Europe offers unbelievable opportunities to enjoy the fresh air and a change of scenery. Mountain lodges help you to prolong your stay.

Wherever you choose to hike, you would definitely make a ton of memories and meet tons of other travellers, hikers, and interesting locals along the routes. Hill-walking is a great way to get out into the “real” sensation of a country during your vacation, rather than sternly sightseeing in cities. Travel to see the world; explore and enjoy. Do it! Enjoy most of it!

Can Matrimonial Sites Be A New Platform For Matchmaking

Marriages in India are not always made in heaven. For a majority of people in our country, it is something which can get solemnized only after matchmaking done by relatives, friends, neighbours and many other people. But with times the ways matchmaking is done is also changing.

The age old concept:

In the earlier days the parents of young girls and boys who were of marriageable age would approach the relatives for suitable proposals. Also marriages of other people and social functions and get together were also some of the places where the parents searched for prospective brides and grooms. After finding the right proposal it was then left to the astrologer to match the horoscope and only if the horoscopes matched then the families met and even the bride and the groom were allowed to meet each other in the midst of all the family members.

Things are changing with changing times:

Though these procedures are still followed in many households with changing times and changing technology, things are changing. Internet sites are today the new matrimonial platform. There are a number of websites which have a large number of profiles which the girl or the boy can select from. The profiles are normally segregated based on the caste, community, education, age etc.

Are these websites the new emerging trend?

Yes, definitely! This is the new way of finding the alliance. One of the main reasons for this is that it is very easy to find the match. One has the option of getting a number of proposals so one has the option of getting more choice. It is also a concept which makes it very convenient for the boy and the girl to find the match. There is no need to go hunting around for a good proposal. Some of the top matrimonial sites get hundreds of registrations every day, which shows the growing popularity of this form of match making.

A word of caution:

When it comes to finding proposals from websites many people are sceptical as there are incidents where people do get duped. But by being a little cautious you can avoid this. Do not rely completely on the information provided by free matrimonial sites. Do a little background check on your own as well. Many matrimonial sites have verified profile options. Try to make use of such tools and go through such profiles. If you are serious about a particular proposal then make sure that you make a good background check before you take any major decisions.

Keep in mind that matrimonial sites are the fastest and the easiest ways to get alliances for marriage. Yes there are few precautions that you need to take. But by being a little alert you can surely avoid any untoward incidents. So if you are on the lookout for a good proposal for yourself or someone dear to you then take the help of this new platform of matrimony websites.

5 Marriage Truths From Divorce Attorneys

There has been a tremendous rise in the number of divorce cases in the past few years. One may wonder what can be the underlying reasons for this widespread failure in marriages. In order to get a good idea about the same you need to check with Divorce attorneys who are dealing with a number of divorce cases every day. This will help you understand the things which will help you in strengthening the bond so that your marriage last forever.

1. It is more about tolerance:

   If you check with any marriage attorney they will tell you that most of the times the underlying cause is lack of tolerance between the spouses. What both partners need to understand here is that they need to be patient and have good tolerance levels. You may not like something about your partner and if it is trivial, then you must not make an issue out of the same. A strong marriage is not only about true love, but it is about adjustments.

2. Adjustments hold the key:

   Divorce attorneys will tell you that if you want your marriage to last longer then both the spouses has to learn to make adjustments. Both have to understand that your partners’ priorities are as important as yours. You have to be learning the art of acceptance if you want to be happy together.

3. Communication is a must:

   It has been found that over a period of time both the partners get into a kind of routine married life. They forget to give quality time to each other and this can have a devastating effect on your marriage. It is important that both the partners spend time with each other and do not block the channels of communication.

4. Look out for the first signs:

   Both the partners must be watchful and look out for the first signs that indicate the your marriage might be in trouble. If your spouse avoids you or you both start taking each other for granted then these could be signs that your perfect marriage is crumbling and you need to take steps to save your marriage.

5. It is not an easy path:

   If you have been into the marriage from past several years and have children and feel that nothing can go wrong now then you are wrong. Keep in mind that marriage is not an easy road to walk on. There will several obstacles and problems and you have to overcome all of these together in order to make your marriage work.

Understanding divorce and its consequence:

If you thought that getting a divorce will make life better for you then you need to rethink. Remember that it is not easy to lead life alone. Also if you have children then your divorce can have a negative effect on them. Also the number of complications involved with be too many. What every couple needs to understand that there is nothing called fairytale marriage. You have to learn to work on your marriage if you want your bond to last forever.