Most of us like to check websites while on the move. Smartphones, tablets etc are more preferred devices for checking out a website as compared to your laptop or desktop. Well, you must have seen that a lot of emphasis is being laid to design mobile friendly sites. There are plenty of reasons for this. Here are five major reasons that you must have a mobile friendly site.
1. Mobiles are where all the action lies:
According to several surveys and reports most people give preference to mobile phones to access websites. Now we all know that in the past few years the use of mobile phones has increased rapidly. A huge population makes use of mobiles and if you want your website to reach out to a wider audience then you must have a mobile friendly website.
2. You get the competitive edge:
It has been found that a number of business websites ignore the importance of a mobile friendly site. Now you can use this fact to your advantage. If you design your website such that it is mobile friendly then you will be able to reach out to more customers as compared to your competitors who do not have a mobile friendly site.
3. The Google advantage:
Google gives a lot of importance to mobile friendly sites. It is one of the factors that can even affect your ranking in the Google search engine. So if you want your website or webpage to get top rankings in Google then you have to fulfil the requirement of mobile friendly site.
4. Multiple device support:
One of the most important things that you need to understand is that responsive design and a mobile friendly design go hand in hand. It has been found that a mobile friendly design will work well on all platforms, and it will work well on different devices. So when you have a mobile friendly design you are also getting a responsive web-design. Now this will help you save a lot of money and it will also help in saving a lot of valuable time.
5. Helps in highlighting selective content:
When you have to create a mobile friendly design you need to put in a lot of hard work. You have to simplify the design. You need to select the content that is the most important part of the original website and only this selective content is shown in the mobile friendly website. This way you are able to highlight the main content of the website. You can highlight this selective content, even in your original website which gives you a commercial advantage.
As you can see that the current trend is to design mobile friendly sites. Rightly so, as it helps you reach out to a wider audience. You can actually get in touch with more potential customers. You will find that over a period of time your return on investment will also increase. Keep in mind that your website is of no use if it is not optimised for mobiles.
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