How To Promote Your Business On Facebook

Thinking on how to use Facebook to promote your business among 1.13 billion people every day? Wondering how to best use Facebook for your business?

Facebook is the biggest social media platform as for now, which has 2 billion active users in a month. The way these users act on the business page can either make or break the reputation of the company.

How to promote business on Facebook for free?

1. Create Facebook page of your business

A page on Facebook is similar to a personal profile, but involves more information about the brand and customer reviews. No brand can reach 100% of its customers at all time, but branding on social media websites like Facebook solves majority of the issue.

2. Making Connections

No matter how creative the content is, if there are no audience, then the content is not worth. Facebook provides an option of “Build Your Audience” which allows the user to invite people on Facebook and off Facebook to like share and comment on your content.

3. Keep your followers engaged

The more organic followers you have, the more authentic your page would be. To gain organic followers for your business on Facebook, the best page is to engage the audience. The best way to engage the audience is to constantly update the page, never keeping it off the track. This can also be done by organising some contests and in return providing some goodies to promote the brand.

How to use Facebook for business marketing

Facebook Ads serves as an excellent marketing instrument for business. The ads not only get organic reach but also make sure the content is engaged by consistent likes, shares and comments. The ads are filtered on the basis of interest, location and purchasing behaviour before they reach out to the customers.

Facebook Ads are not free; the brand has to pay for it. But the biggest mistake small businesses do is not spending that little amount on the ads. Testing ads can be a great money saver ensuring that it is not spent on ads that do not reach the particular type of customers. Testing saves money by understanding which version works best for the brand. This helps to focus and channelize the resources on the successful version rather than the constant hit and trial methods.

Ways to promote business page on Facebook

1. Facebook Like Box

This is an excellent way to engage users that visit the business website. Facebook provides an option for a like box that will flash on the business website. This can get approximately 10 random likes from the Internet who may or may not have looked up for the business on Facebook. This method has been taken up by various businesses to widen their social media campaigns and reach out to maximum people.

2. Personal Promotion

Many users who are the admin of the business page forget to like the page. The admin can also send across messages from the personal account asking all friends and colleagues to like the page and write reviews for the same.

3. Connect with other social media platforms

One can also connect the Facebook page with other social media applications like YouTube, Twitter and Instagram to gain more followers and keep the content engaging.

Hope the blog helps you to make the correct choices on where you should be involving yourself on Facebook to get the most out of your marketing strategy. Did my suggestions sparked few new and fresh ideas to take your marketing to a new level?